Arguably the most fantastic surfing ad ever made, The “Surfer”, was designed to promote world famous beer Guinness by director Jonathan Glazer.
The TV campaign told the story of a Polynesian surfer who managed to ride a very big wave, under pretty interesting circumstances: white horses were running with enormous power behind the huge wave.
“Surfer” was shot in Hawaii, won several prizes, based on “Neptune’s Horses”, an 1893 Walter Crane painting.


Cool video ad! Another good reason to drink Guinness.