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Author Archive for Ronald Cordero

Ron has been through his fair share of jobs and careers, but the most recent foray into the world of art and design marks a return to his formal training from college. After learning to surf in January of 2000, he has moved from a wide gamut of board types in search of the ultimate ride … eventually returning to longboarding as his true love! Although Hawaii is his home and surf mecca, he plans to travel the world in search of education and growth … opportunities to be more open to varied experiences.

A Simple Surfer’s Wish …

A Simple Surfer’s Wish …

A surfer’s wish this holiday season eh? ‘That’s easy’ you say with a Grinch-like grin! No, dear friends, it is not for a bigger quiver of surfboards or a surf break alone to myself every dawn session (although those things are quite desirable too!). It has been many years since I have indulged in that [...]

Losing the Stoke to Surf

Losing the Stoke to Surf

I have not been surfing for over three weeks now … and oddly, I have not gotten the usual “gotta get in the water” itch that would normally  accompany such a stretch of dry living. Should I be worried??? Have I lost something magical? Lost the urge or drive to surf? I had to find [...]

Have Surfboard, Will Travel …

Have Surfboard, Will Travel …

I have spent a lot of time at airports lately and have become quite adept at sleeping sitting up, as well as digesting food that slightly resembles the taste of cardboard. On a recent stop at Detroit Metro Airport (DTW) headed for the warm surf of Nicaragua,  I stood in line with this unfortunate surfer [...]

Zippers and the YKK Mystery

Zippers and the YKK Mystery

We finally found out why almost all zippers on everything we own have the letters “YKK” molded on them! The YKK stands for Yoshida Kogyo Kabushikikaisha (say that five times fast). In 1934 Tadao Yoshida founded Yoshida Kogyo Kabushikikaisha (translated Yoshida Industries Limited). This company is now the worlds foremost zipper manufacturer … making about [...]

Support Beach Access in Hawaii

Support Beach Access in Hawaii

Although all beaches in Hawaii are open to the public, access is restricted in some locations by the development of hotels, condominiums, and private homes on beachfront properties.

The Stand Up Paddleboard (SUP) or Stand Up Board (SUB)

The Stand Up Paddleboard (SUP) or Stand Up Board (SUB)

One of the myths heard often is that stand-up paddle is an ancient Hawaiian ritual, but historically Captain James Cook did no’t observe it in the 18th century, nor did Robert Louis Stevenson see it in the 19th century, (Although Cook did report in his journal watching a canoeist catch a wave sitting down in [...]

5 Things I Learned About Surfing (from kindergarten)

5 Things I Learned About Surfing (from kindergarten)

All I ever really needed to know [as a surfer], I learned in kindergarten. It’s true! I just was not aware of it until I read a book of that title by Robert Fulghum. Apparently, surf wisdom is not at the top of the ‘pro circuit’ heap after all, it was there in the sand pile [...]

Surfing In the Moment

Surfing In the Moment

As surfers, we see life from a very unique and enviable place – the ocean waves. This place we call home, where the waves break into wonderful surf,  allows most surfers to look at our regular lives from a distance. On a regular basis, we leave our scholastic, personal, and professional lives on an invisible [...]

Learn to Sit in the Right Spot

Learn to Sit in the Right Spot

I love this quote, and it speaks to me at this present moment … for right now, I am being tossed around in the “sudsy” goodness of a rather large sized wave as it pummels me into the washing machione cycle of the ocean. It’s all about constantly being in the now; knowing you don’t [...]

Win the Best Drink Coasters Ever: Recycled Neoprene Suits!

Win the Best Drink Coasters Ever: Recycled Neoprene Suits!

OVNY’s mission is simple – reduce the waste going into mother nature, while still enjoying a good surf session … and perhaps a few drinks afterwards. Yes, we can all do with less waste in our environment … and as surfers we should take a stand against big surf companies refusing to recycle the tons [...]

3rd Annual Surf Film Festival (July 9 – July 31, 2010)

3rd Annual Surf Film Festival (July 9 – July 31, 2010)

Honolulu Academy of Arts is back with their annual surf film festival, with this year’s  festival boasted to be the best ever. Forget that there will be free beer from Kona Brewing Company and free wine from Barefoot Wine & Bubbly … the films are the star of this event which includes 10 highly anticipated films [...]

Your Sunscreen May Be Burning You!

Your Sunscreen May Be Burning You!

Summer is here, and the sudden upswing of sunscreen and sunblock sales is an indicator of the increased number of people rushing to the beaches. But in a recent study released last month by the Environmental Working Group, a nonprofit public health advocacy group, only 8 percent of 700 sunscreen products it evaluated were recommended [...]

REVIEW: Bomber Floating Eye Wear (Stink Bomb)

REVIEW: Bomber Floating Eye Wear (Stink Bomb)

Bomber Floating Eye Wear‘s official website (here) boldly claims that these sunglasses define the standard for extreme lifestyle eye wear. With such a promising claim, we at iJS just had to see what these glasses could do as far as surfing is concerned. After all, being designed by world champion jet ski racer (directly quoted from the [...]

Saturday Quote: SURF AND SEA

Saturday Quote: SURF AND SEA

Surfing is such an amazing concept. You’re taking on Nature with a little stick and saying, ‘I’m gonna ride you!’ And a lot of times Nature says, ‘No you’re not!’ and crashes you to the bottom. – Jolene Blalock

REVIEW: Darkfin (Water Propulsion) Gloves

REVIEW: Darkfin (Water Propulsion) Gloves

Black Lagoon’s Darkfin gloves came to our offices as a much anticipated product, being fueled by a hot debate as to the actual functionality versus the “appropriateness” of such a product. If you are not familiar with Darkfin gloves, you can get a primer in our NEW STUFF feature, or just continue reading to dive [...]